MUSIC star Sam Fender is hoping to toast his global success with his own range of booze.
And he’s also eying plans to knock out Fender-branded chocolates, plus clothes, temporary tattoos and jewellery.
The Geordie star has been granted permission by the UK’s Intellectual Property Office to use his name to sell a range of goods.
Papers reveal he can now sell alcohol and soft drinks using his name.
The documents reveal he can market “Beers, Alcoholic beverages, and Non-alcoholic beverages; Retail services connected to the sale of Beers, Alcoholic beverages, Non-alcoholic beverages, Mineral and aerated waters, Fruit beverages and fruit juices.”
The application will stay in place for ten years now that it has been rubber-stamped.
An intellectual property lawyer who has seen the papers told us: “The trademark enhances his capacity to take action against unauthorised third parties that might use his name for commercial purposes.
“Simply having these trademarks registered can serve as a significant deterrent to any third party contemplating the unauthorized use of the name.
“Moreover, it enhances his prospects for commercialising his brand.
“Being a major star, he is likely to seek opportunities to license these trademarks to partners, generating revenue through royalties in the process.”