How Labubus became a viral obsession — and fuelled a ‘blind box’ industry
The Current12:28Everyone wants a Labubu! …a what? What if buying a toy felt like playing the lottery? For Labubu fans, blind box products turn shopping into a game of chance — and thrill. Sold in sealed packages that conceal which Labubu is inside, the collectibles have sparked viral unboxing videos, long lineups and even store […]
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